Clearly See Your Customers
WineGlass Marketing is a consulting service focused on Direct-to-Consumer acquisition, sales and retention for the wine industry based on the philosophy that your customer database is your most valuable marketing tool outside of your employees.
Finding your faults…just like Mom
Data can be predictive and broad, or introspective and specific. Sometimes an overview analysis is helpful, where other times continual metric dashboards are what is needed. We work with whatever customer data you have, or help you set up systems to collect the customer information needed, to identify strategies to focus on, as well as the marketing tactics to meet those strategies.
Allowing you to focus on what’s in the glass…your wine.
Most of our clients are small-to-medium-sized wineries that either don’t have the time, staff or patience to plan out marketing promotions or email calendars, manage databases or update websites, or corral vendors and fulfillment houses. (And, you won’t find a list of them here – their marketing is their business. Call for references.)
With a wide range of tested and proven sub-contracting specialists, WineGlass Marketing can expand and contract to manage our clients’ workloads and provide expertise in a wide variety of areas. All the while, you will always have a single point of contact and invoicing, so you don’t have to find separate contractors – just one call will take care of your entire project.
Some of our clients have been with us since the beginning and outsource all Direct-to-Consumer programs to us, and some just sign on for a single, quick project. Either way, we’ll get to know you and your needs, and work out a solution that fits with your staff, timing and budget.
Is the glass half full…or half empty?
Not sure where to start? We will work with your business objectives to determine what is best for you. But, regardless of your size or current situation, uncovering segments, trends, opportunities and issues with your customer will tell you a great deal about your business and provide insight into how to increase sales.
Want help? Check out our Services.
Want to hear more? Sign up for the “Looking Through the Glass” blog.