A Fear of Tofu

A Fear of Tofu

Another consultant told one of my clients recently that they needed more tofu. Top Of the FUnnel offers, (or TOFU, get it?) are commonly dangled…

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"Wouldn't You Like to Know?"  Looking at Customer Wariness to Collecting Data

“Wouldn’t You Like to Know?” Looking at Customer Wariness to Collecting Data

I just got a new credit card in the mail this week. Not because I asked for it, and not because the old one had…

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