Case Study Presentation from The DTCWS

 

blog_header_redI had a wonderful time, as usual, at the Direct to Consumer Wine Symposium in San Francisco last week.  Blog posts will follow about what I learned.  But for now, attached is a case study presentation I gave with Lisa Gottfried and Ken Nerlove on the affect that Video has on increasing your mailing list and Wine Club when used in conjunction with email.  Powerful stuff!

DTCWS Case study