2022 Winery Email Benchmark Report

Welcome to our third email benchmark report. For those of you who are playing along at home, you may think it’s been a while since we did one of these, and you’d be correct. We didn’t do one in 2021 because the post-COVID trends were hard to interpret. We wanted to see if 2020 and 2021 were anomalies or did they set a new standard. We’re proud to be able to provide you with answers on this, as we’ve included a five-year retrospective in this release with the years 2018 – 2022.

Our report shows that consumer responses to emails are evening out after very different data in 2020 and 2021. And while considerably mature as a channel and often misused, it still holds a firm place in the market mix as a direct response vehicle.