2024 Consumer Usage
and Attitudes Report
Survey of US Gen X and
Millennial Wine Consumers
Hi, and thanks for your interest in this report
We offer this gratis to anyone who wants it because, well because data is awesome. This research was conducted in February 2024 and aims to answer the question, “What the heck do Millennials and Gen Xers want from wineries?”
As our therapists can attest, this is a lot to unpack. So put your name in here and we’ll send you all 60 glorious colorful pages for your own independent reading!
