2024 Web Awards
Standard of Excellence
Copalli Website
Beverage Category
Copalli Rum is a company with a purpose. They are committed to their ecosystem, offering the people of Punta Gorda Belize rewarding and meaningful employment that celebrates its unique biodiversity, and renders rainforest deforestation for cultivation and unsustainable fishing unnecessary. The company supports Hillside Health Care International, an NGO which brings free health care to Southern Belize, and Claver College Extension Program, an adult education program which aims to provide quality education to citizens of Toledo who need a second chance to finish their high school education. And they are a member of their Conservation Circle, which supports and protects endangered species, threatened rainforests, and other tropical ecosystems around the world
And they make some darn tasty rum.
Using personas and UX, we designed the site to highlight all the levels of their amazing brand story, while not losing focus on the product. With content developed for both conscious consumers and flavor explorers, we wrote all the copy and the positioning tagline “Doing Good Tastes Delicious”.
Credits
COPAL TREE DISTILLERY LTD
Brian Baker
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Group Creative Director: Andrea Marke
Design Supervisor: Patrick Hurley
Account Executive: Alani Flores Carillo
View Website link: www.copallirum.com
Standard of Excellence
Ghvinos Website
Beverage Category
We worked with this importer on their name/brand/logo and user personas. The UX and content of this website were based on the different customer journeys. The copy, imagery, and eCommerce areas target an American audience unfamiliar with the product and probably intimidated by the Georgian language. The result is a stunning site that is informative yet highly visual and approachable.
Credits
GHVINOS
Robert Quinn
Chris Schlueter
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Design Supervisor: Keith Kenny
Account Director: Nathan Chambers
Assistant Account Executive: Tom Delacruz
View Website link: www.ghvinos.com
2024 Web Awards
The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web. Staffed by volunteers, the organization is made up of Internet marketing, online advertising, PR, and top web site design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion. They believe it is important to recognize the people and organizations responsible for developing some of the most effective and best web sites on the Internet today.