Crocker & Starr
The Challenge
Crocker & Starr was already well respected and developed and we gave them an impartial assessment.
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Project Details
Crocker & Starr came to us as an established, respected and beloved brand, but they wanted to see incremental improvements in their marketing. We were hired to provide an impartial assessment and recommendation.
We reviewed that data and creative and found opportunities with:
1. Data hygiene
2. Segmented programs based on customers’ value as well as length in the database
3. Aggressive program to add names to the database and drive traffic to the tasting room for events
Our campaigns for them have increased response across all measurable KPIs and they’ve become a favorite for testing new creative and media ideas as a client.
