Last-Minute Holiday Marketing Tips
It’s Not Too Late to Make Your Brand Stand Out This Season
The holiday season is upon us, and with over 40% of holiday shopping still up for grabs, there’s plenty of opportunity to make this year a success. Here’s how to create marketing that captures attention, boosts sales, and makes your brand memorable during the busiest shopping months of the year.
1. Know Your Audience’s Shopping Patterns
Holiday shopping is a marathon, not a sprint! While some shoppers start in August, most still buy in November and December. By timing your campaigns and maintaining consistent engagement, you’ll be top of mind for those last-minute shoppers.
2. Offer the Perfect Balance of Choice and Convenience
People crave personalized options but want a hassle-free shopping experience. Offering curated, easy-to-buy gift sets or customizable options can appeal to both the buyer’s convenience and the gift recipient’s unique tastes.
3. Tap Into Emotional Connections
Holidays evoke nostalgia, connection, and generosity. Use storytelling and personalized messaging to make your brand resonate. When you make customers feel understood, you create a lasting bond that’s more than transactional—it’s memorable.
4. Focus on Value
While price matters, 56% of shoppers prioritize gifts that balance quality and impact. Emphasize value through thoughtful, practical gift bundles or well-curated selections that feel meaningful.
Want more insight – here’s an entire blog on the psychology behind gift giving – enjoy! https://www.wineglassmarketing.com/the-psychology-behind-gift-buying/
5. Don’t Forget Self-Giving
Did you know the holidays are a tremendous opportunity to suggest shoppers buy for themselves? You may be thinking – what do you mean buying for yourself…but 57% of us do find something we want while we’re shopping for others. And wine is a great category for that. So lean your copy into the “one for you and one for me” attitude to capture extra sales.
5. Make it Easy to Buy
It sounds simple, but don’t overlook the basics: clear “Buy” buttons, prominent call-to-action, and mobile-friendly design. Your product should be easy to purchase, especially on mobile, where most holiday shopping happens.
For more holiday tips read this blog about best practices with Black Friday offers: https://www.wineglassmarketing.com/7-email-tips-to-absolutely-nail-black-friday/
6. Don’t Forget the Last-Minute Crowd
Gift cards and wine club subscriptions are perfect for the holiday rush. Both make excellent last-minute gifts that offer flexibility for the recipient. Emphasizing these options as “stress-free” solutions helps capture those hurried shoppers.
7. Offer Experiences for Local Shoppers
The holidays are a great time to invite local customers for special experiences. Or better yet, package up a special experience that are only available as a gift. Whether it’s a holiday-themed tasting event or a give-back promotion like waiving fees with a toy donation, creating holiday experiences encourages both foot traffic and loyalty.
As you craft your holiday campaigns, remember that your customers are seeking value, convenience, and emotional connection. Keep these tips in mind, and watch your holiday sales soar!
