2023 MobileWebAwards
Mobile WebAward Winner
Copalli Website
Best Beverage Mobile Website
Copalli Rum is a company with a purpose. They are committed to their ecosystem, offering the people of Punta Gorda, Belize, rewarding and meaningful employment that celebrates its unique biodiversity and renders rainforest deforestation for cultivation and unsustainable fishing unnecessary. The company supports Hillside Health Care International, an NGO that brings free health care to Southern Belize, and Claver College Extension Program, an adult education program that aims to provide quality education to citizens of Toledo who need a second chance to finish their high school education. They are a member of their Conservation Circle, which supports and protects endangered species, threatened rainforests, and other tropical ecosystems worldwide.
They also make some darn tasty rum.
Using personas and UX, we designed the site to highlight all the levels of their fantastic brand story, while not losing focus on the product. With content developed for conscious consumers and flavor explorers, we wrote all the copy and the positioning tagline “Doing Good Tastes Delicious.”
Credits
COPAL TREE DISTILLERY LTD
Brian Baker
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Group Creative Director: Andrea Marke
Design Supervisor: Patrick Hurley
Account Executive: Alani Flores Carillo
2023 Mobile Web Awards
The Web Marketing Association (WMA) was founded in 1997 to help set a high standard for Internet marketing and develop the best websites on the World Wide Web. Staffed by volunteers, this organization comprises Internet marketing, online advertising, PR, and top website design professionals who share an interest in improving the quality of online advertising, internet marketing, and website promotion.
For almost 25 years, The Web Marketing Association has produced the annual WebAward Competition, the premier annual website award competition that names the best Web sites in 96 industries while setting the standard of excellence for all website development. The WebAward judges have chosen to split the mobile sites into a separate competition to recognize this space’s explosive growth and creativity.