2024 AVA Awards
Platinum Award
M.A. Silva – B2B Banner Ad Campaign
Digital Marketing | Digital Advertising | Digital Advertising Campaign
M. A. Silva USA leads the North American market in crafting premium corks, glass, and packaging, driven by their integrity, customer service excellence, and sustainability mission. Founded in 2000 by industry experts Neil Foster and Manuel Alves Silva Sr., the company emerged from the necessity identified by winemakers for dependable cork sources. They established a vertically integrated supply chain with a vision for reliability to meet and surpass industry demands.
Recognizing the need for reliable glass bottle suppliers, Neil Foster expanded the company’s offerings in 2010, emphasizing on-time delivery and quality control management at the source. This strategic move showcased M. A. Silva USA’s commitment to meet evolving customer needs while maintaining product excellence.
Today, M. A. Silva USA remains at the forefront of the industry, providing a wide array of cork stoppers and proprietary glass molds that ensure consistent quality. Their unwavering dedication to reliability, perfection, and proven quality makes them the preferred choice for cork and bottle solutions.
CREDITS
M.A. Silva USA
Kaylee Valenzuela
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Account Director: Nathan Chambers
Designer: Tony Fung He
Gold Award
Wine Market Council – B2B Social Media Content
Web-Based Production | Social Media | Social Content Campaign
The Wine Market Council performs needed research for the wine industry on consumer buying patterns, attitudes, and how and why wine is consumed. They require a membership and charge membership fees to fund the research. A dual message strategy was developed to bring attention to the benefit of being a Wine Market Council. Half of the posts are statistics that highlight key data points uncovered in recent studies. You could log in to the portal to read more if you were a member. The second half of the posts is a campaign that illustrates consumer attitudes toward wine because, often, an industry can become myopic and not look at things from a consumer standpoint. It is hoped that wineries will see how to market and sell more of their wine. The industry has warmly received both executions of this campaign.
CREDITS
WINE MARKET COUNCIL
Liz Thatch
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Designer: Tony Fung He
Media Supervisor: Dominic Nguyen
About the AVA Digital Awards
AVA Digital Awards is an international competition that recognizes excellence by creative professionals responsible for digital communication planning, concept, direction, design, and production.
Work ranges from digital campaigns to audio and video production, website development, social media engagement, and mobile marketing.AMCP has judged over 300,000 entries and given away over $280,000 to charitable endeavors. As part of its mission, AMCP supports the altruistic efforts of its entrants by not charging entry fees for work done pro bono.