2024 Hermes Awards
Platinum Award
BRASSFIELD WINE ENTHUSIAST CAMPAIGN
Print Media | Advertising | Print Advertising Campaign
Brassfield Estate Winery is not your typical California winery. The stories began to unfold when the agency was introduced to the brand. The owner felt so strongly about forest conservation that when the initial trees were cleared to make the vineyard, they stacked, dried, and saved them to build the winery and hospitality center. The vineyard workers care so much about the wildlife that after seeing rabbits and deer snagged in wire fences, they remove all fencing around their entire 500+ acres. The estate manager, passionate about water use, installed 20 miles of pipe around the vineyards and dug a 100-acre water reservoir to collect rainwater. The winemaker is so particular about his craft that Brassfield is one of the very few wineries that is 100% estate produced – meaning no one has touched the wines except at the winery. Their team is like family; many have been with the winery for decades. Oh, and did we mention they also are located on and own their own volcano?
They are truly remarkable in every way, so we knew our ads had to be, too. Our campaign for the Wine Enthusiast set out to highlight those unique stories and declare that Brassfield Estate truly is “Above and Beyond.”
CREDITS
BRASSFIELD ESTATE
Jonathan Walters
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Designer: Tony Fung He
Account Executive: Brittany Monk
Platinum Award
JL WOOD CAMPAIGN
Electronic Media / Social Media / Interactive Media | Social Media | Social Media Campaign
JL Wood is a planet-friendly winery in California that only makes Chardonnay. Their philosophy revolves around minimal processing, making every sip a refreshingly crisp showcase of the popular varietal. Committed to the well-being of our planet, they proudly embrace sustainable practices and employ cutting-edge techniques and tools to ensure that their production leaves a gentle footprint. The labels are adorned with the animals often found on the family farm, and one of their wines is a lower-alcohol product.
Our target audience is Millennial females in Central to Southern California who care about sustainability and alcohol content and are NOT looking for their Mother’s oaky Chardonnay. We focus on the winery and the vibrant acidity of the wines to project a younger vibe and lean into the brand color of orange and the animals to ensure the brand stands out. The product is new, so the message is very much centered around awareness and trial.
CREDITS
BRASSFIELD ESTATE
Carol Wood Morrison
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Designer: Tony Fung He
Animation: Jason Mai
Account Executive: Brittany Monk
About the Hermes Creative Awards
Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. There were over 6,500 entries from throughout the United States, Canada, and 36 other countries in the Hermes Creative Awards 2024 competition. Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from over 200 categories grouped under advertising, publications, marketing/branding, integrated marketing, public relations/communications, electronic media and pro bono.