2024 Marcom Awards
Platinum Award
Natural Cork Council
Advertising/Marketing | Ads | Advertising Campaign
We love making people think and creating dialogue, so when the Natural Cork Council said they wanted to disrupt the pages of Wine Business Monthly, they had us a “Natural”. We worked with a consortium of six cork suppliers to come up with just the right amount of boldness and information to hopefully make winemakers think about a choice to veer away from natural cork to save on the Cost of goods. The impact on the environment and the world is significant, and once we started reading about it, we were converted. We guess so are the judges.
Credits
Natural Cork Council
Executive Director: Patrick Spencer
Wineglass Marketing
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Designer: Tony Fung He
Platinum Award
Resistance Wine Company
Creativity | Design | Other | Signage
Resistance Wine Company focuses on small, sustainably-farmed vineyards and small-batch, minimally invasive wines personally tended throughout the vinification process. They resist industrial-scale winemaking and wines and encourage their followers to resist ceremony, pretension, over-inflated winemaker egos, reviewer scores, and high prices. In doing so, they are instilling permission to enjoy their wine.
So when they asked us to do their signage for the new tasting room, we jumped at the chance to infuse their personality into an ordinarily bland project. The result is customers get a feel for Resistance Wine Company before they’ve even entered the door!
Credits
Resistance Wine Company
Kirk Drake
Wineglass Marketing
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Designer: Tony Fung He
Gold Award
Schweiger Vineyards – “Barrel Steaming”
Creativity | Photography | People/Portrait
When we visit our winery clients, we’re always curious and peering into hallways and rooms to see what is happening that day. And, every once in a while, we get lucky and capture an exceptional moment. It was just a typical day at Schweiger Vineyards: Visitors were being helped, vines were being tended, and barrels were being steamed to prepare for wine. But the instant we captured looks like a magical mist from a fairy tale.
Credits
WINEGLASS MARKETING
Photographer: Stephanie McEvoy
Honorable Mention
Resistance Wine Company
Creativity | Design | T-Shirt
Along with our signage (above) we couldn’t help but recommend some t-shirt designs to entice visitors to bring the brand home to their closet.
Credits
Resistance Wine Company
Kirk Drake
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Designer: Tony Fung He
Honorable Mention
Haber Diamond Mountain Cabernet Sauvignon
Creativity | Photography | Product
Haber is some wonderful wine whose logo pays homage to Ron’s dad founding the family glass and window business in 1944 while reflecting the beauty of the mountains. For the Habers, the bottle is not just a holder of the wine inside, but also an expression of our background and passion for glass design. We use the ability of the glass itself to add texture and personality to their bottle shots by adding shadow and light-play in the images.
Credits
Haber Family Vineyards
Ron and Sue-Marie Haber
WINEGLASS MARKETING
Photographer: Stephanie Wolden
About the Marcom Awards
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing and communication departments, advertising agencies, public relations firms, design shops, production companies, and freelancers.
MarCom Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges, and sets standards for excellence.
As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable organizations. MarCom entrants are not charged to enter work they produced pro bono. Over the past few years, AMCP’s Advisory Board has given over $300,000 in charitable contributions.
Judges are industry professionals who look for companies and individuals whose talents exceed a high standard of excellence and whose work serves as a benchmark for the industry. There were over 6500 entries from throughout the United States, Canada and 47 other countries.