2024 Muse Awards
Silver Award
Brassfield Wine Enthusiast Campaign
Advertising | Magazine Advertising Campaign
Brassfield Estate Winery is not your typical California winery. The stories began to unfold when the agency was introduced to the brand. The owner felt so strongly about forest conservation that when the initial trees were cleared to make the vineyard, they stacked, dried, and saved them to build the winery and hospitality center. The vineyard workers care so much about the wildlife that after seeing rabbits and deer snagged in wire fences, they remove all fencing around their entire 500+ acres. The estate manager, passionate about water use, installed 20 miles of pipe around the vineyards and dug a 100-acre water reservoir to collect rainwater. The winemaker is so particular about his craft that Brassfield is one of the very few wineries that is 100% estate produced – meaning no one has touched the wines except at the winery. Their team is like family; many have been with the winery for decades. Oh, and did we mention they also are located on and own their own volcano?
They are truly remarkable in every way, so we knew our ads had to be, too. Our campaign for the Wine Enthusiast set out to highlight those unique stories and declare that Brassfield Estate truly is “Above and Beyond.”
CREDITS
BRASSFIELD ESTATE
Jonathan Walters
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Designer: Tony Fung He
Account Executive: Brittany Monk
Silver Award
JL WOOD CAMPAIGN
Social Media / Food & Beverage
JL Wood is a planet-friendly winery in California that only makes Chardonnay. Their philosophy revolves around minimal processing, making every sip a refreshingly crisp showcase of the popular varietal. Committed to the well-being of our planet, they proudly embrace sustainable practices and employ cutting-edge techniques and tools to ensure that their production leaves a gentle footprint. The labels are adorned with the animals often found on the family farm, and one of their wines is a lower-alcohol product.
Our target audience is Millennial females in Central to Southern California who care about sustainability and alcohol content and are NOT looking for their Mother’s oaky Chardonnay. We focus on the winery and the vibrant acidity of the wines to project a younger vibe and lean into the brand color of orange and the animals to ensure the brand stands out. The product is new, so the message is very much centered around awareness and trial.
CREDITS
WINE MARKET COUNCIL
Carol Wood Morrison
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Designer: Tony Fung He
Animation: Jason Mai
Account Executive: Brittany Monk
Silver Award
M.A. Silva B2B Ad Campaign
Advertising | Online Advertising Campaign
M. A. Silva USA leads the North American market in crafting premium corks, glass, and packaging, driven by their integrity, customer service excellence, and sustainability mission. Founded in 2000 by industry experts Neil Foster and Manuel Alves Silva Sr., the company emerged from the necessity identified by winemakers for dependable cork sources. They established a vertically integrated supply chain with a vision for reliability to meet and surpass industry demands.
Recognizing the need for reliable glass bottle suppliers, Neil Foster expanded the company’s offerings in 2010, emphasizing on-time delivery and quality control management at the source. This strategic move showcased M. A. Silva USA’s commitment to meet evolving customer needs while maintaining product excellence.
Today, M. A. Silva USA remains at the forefront of the industry, providing a wide array of cork stoppers and proprietary glass molds that ensure consistent quality. Their unwavering dedication to reliability, perfection, and proven quality makes them the preferred choice for cork and bottle solutions.
CREDITS
M.A. Silva USA
Kaylee Valenzuela
WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chun
Designer: Tony Fung He
About the 2024 Muse Awards
The MUSE Awards is made up of a series of competitions organized to honor excellence in various fields and industries. Judging was done by a jury panel which was composed of industry professionals. Thanks to their efforts, IAA was successful in upholding impartiality and implementing industry-relevant assessment criteria. The jury was tasked with identifying companies or individuals whose works exemplified excellence and that had pushed their respective industries forward.
The awards received jury nominations from 17 countries and ended up with 60 jurors. These professionals are held in high regard in their respective industries and are tied to renowned organizations in the creative and design industries. On top of having industry-relevant standards in the judging process, impartiality was further enforced by using the blind judging method. Effectively, each entry was evaluated by multiple judges without being compared to other submissions. In this scenario, every work could only win based on their own merits.