2024 Web Excellence Awards

Standard of Excellence

Parable Wines
Website | Wine, Beer and Spirits

Parable Wines is more than just a vineyard; it’s a storyteller. Each wine in their collection tells a tale, and our challenge was to ensure that these stories were brought to life on a digital platform. We envisioned a website embodying the brand’s rich heritage, sophistication, and commitment to quality while also being a functional and engaging experience for the user.

Parable Wines’ website’s design philosophy is elegance and simplicity, underscored by a narrative-driven approach. We used a minimalistic yet impactful design language with a neutral color palette that complements the brand’s identity and highlights the artistry of the wines.

Since launching, the Parable Wines website has significantly increased user engagement, with longer session durations and a higher conversion rate. The brand’s story is now more accessible and engaging, with visitors spending more time exploring the site and learning about the wines. The eCommerce platform has also boosted online sales, making Parable Wines’ offerings available to a broader audience.

The Parable Wines website is a testament to our agency’s commitment to storytelling through design. It’s a digital experience that represents and enhances the brand, providing a platform for Parable Wines to share their stories with the world. We are proud of the result and believe it stands as a benchmark for what can be achieved when design, technology, and narrative align.

Credits

PARABLE
Brian Kelleher

WINEGLASS MARKETING
President: Susan DeMatei
Strategic Lead: Gaynor Strachan Chu
Design Supervisor: Keith Kenny
Designer: Tony Fung He
Account Executive: Brittany Monk