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Stars Sell Wine

12 Stats That Prove Online Reviews Drive Real Tasting Room Traffic

You can have the prettiest patio, the penultimate Pinot, and the most personable pourers this side of the valley—but if your online reviews are crickets or chaos, good luck filling your reservation book. We pulled together a dozen stats that show just how much ratings matter. Spoiler: They’re not just shaping your reputation—they’re deciding your foot traffic.

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